Every organizer has seen it: the two best pairs in the field meet in round one, one of them goes home before lunch, and the final is an anticlimax. Seeding exists to prevent exactly that. It is not about favouring the strong — it is about saving the best possible matches for the end of the day, which is better for every entrant and every spectator.
Seeds are placed in the bracket so they cannot meet early. The No.1 and No.2 seeds go into opposite halves and can only meet in the final; seeds three and four land in opposite quarters, and so on. Everyone else is drawn randomly into the remaining slots. If results go to form, the quarter-finals onward are the best teams playing each other — and when an unseeded team crashes the party, it earned it on court.
The convention is one seed per four entrants: an eight-team bracket seeds two, sixteen teams seed four, thirty-two seed eight. Beyond that you are not protecting quality matches any more, you are scripting the whole event.
Seeding needs information. If your field is mostly unknown to you — an open social event, a first edition, a holiday tournament full of visitors — a fully random draw is fairer than seeds invented from guesswork, and nobody can accuse the organizer of favourites. Say so in advance, draw publicly (or let software do it verifiably), and let the bracket fall where it falls.
ScorePal builds seeded and random brackets in seconds — group stages feed the knockout with snake seeding automatically, byes land where they should, and the draw republishes live as results come in. You set the format; the mathematics takes care of itself.